english-for-designers
Package Design of ZON Lemonades
Summary
Package design of ZON lemonades, that is both unified, unique and irresistible to potential buyers. I will strive to emphasize the unique attributes of the brand, among which I would include long tradition and nostalgia, both highly associated with the brand.
Mind Map
Keywords
- Package design
- Bottle design
- Packaging
- ZON lemonades
Key Points
1. Background/importance of topic:
Package design of ZON lemonades. In my thesis, I talk about the journey of creating a package design from start to finish.
2. Purpose/hypothesis (thesis or statement of problem):
My goal is to design a product that will attract the consumer’s attention, correspond to the brand’s values and increase the overall attractiveness of the product.
3. Research — design/methodology/approach including procedures/data/observations:
Research of the market along with product placement in the stores themselves. Analysis of competing brands, their packaging and their communication on the market. By using an AI, I will test my designs and its effectiveness.
4. Findings (highlight outcome of research):
As a result of my thesis will be a prototype of package design of ZON products, along with the marketing communication of the brand and some promotional materials.
5. Conclusions (significance/success of study to theory/practical/society):
This thesis will help me utilize all the knowledge I gained during my studies at this school. The prototype will then serve as a physical demonstration of my skills in the professional portfolio.
What problem did the project solve?
In my thesis I strive to unify and simplify packaginging of ZON lemonades and match the package design with the marketing communication of the brand.
What action did you take to do this project?
I researched the brand, their competition and visited stores where the actual products sell. Based on their brand values and the positioning of the products on store shelves, I’m working on a more suitable package design that will catch the buyers attention and communicates the brand personality better.
Inspiration
